Company aims to reintroduce itself to a new segment of the marketplace
Ryder System, Inc. (NYSE:R), a leader in commercial
fleet management and supply
chain management solutions, today announced the launch of its new
“That’s Ryder” brand advertising campaign. The campaign, the first of
its kind for Ryder in nearly two decades, includes the debut of a new
tagline for the company – Ever better.™
Created by Grey Advertising, the campaign is aimed at broadening
perceptions among C-suite executives about the full breadth of Ryder’s
capabilities beyond longstanding product lines such as truck rental.
Ryder aims to reintroduce itself for what the company is today, a
business-to-business solutions provider that helps companies manage
their complex fleet and supply chain functions better than they can on
their own.
“Historically, a significant portion of the marketplace has been made up
of ‘do-it-yourselfers’ who manage their own fleets and supply chains,”
said Ryder Chairman and Chief Executive Officer, Robert Sanchez. “As the
business environment has become more complex and regulated, companies
are taking a closer look at outsourcing these critical functions. When
they do, we want them to consider Ryder.”
The new tagline, Ever better, reinforces Ryder’s promise to
customers to deliver value in a way that cuts costs, cranks up profits,
and turns a transportation or logistics function into a competitive
advantage. The ads intend to communicate how outsourcing with Ryder can
improve fleet and supply chain performance.
“This campaign is not like anything the company has ever done before and
is designed to make business leaders pause, and take a whole new look at
Ryder,” said Senior Vice President and Chief Marketing Officer, Karen
Jones. “The messaging speaks to C-level executives, who are becoming
more involved in making decisions about their businesses’ fleets and
supply chains, and aims to influence a whole new segment of the market
to outsource these functions to Ryder.”
The advertising campaign launches July 25th and includes
print advertising in the Wall Street Journal, Harvard Business
Review, Bloomberg Businessweek, and Fast Company.
Television spots will air on the Golf Channel. The campaign will also
include digital and social executions.
About Ryder
Ryder is a FORTUNE 500® commercial fleet management and supply chain
solutions company. Ryder’s stock (NYSE:R) is a component of the Dow
Jones Transportation Average and the Standard & Poor’s 500 Index. Inbound
Logistics magazine has recognized Ryder as a top third party
logistics provider and green supply chain partner. In addition, Security
Magazine has named Ryder one of the top companies for security practices
in the transportation, logistics, supply chain, and warehousing sector.
Ryder is a proud member of the American Red Cross Annual Disaster Giving
Program, supporting national and local disaster preparedness and
response efforts. For more information, visit www.ryder.com
and follow us on Facebook,
YouTube,
and Twitter.
Note Regarding Forward-Looking Statements: Certain statements
and information included in this news release are
"forward-looking statements" within the meaning of the Federal Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are based on our current plans and expectations and are
subject to risks, uncertainties and assumptions. Accordingly,
these forward-looking statements should be evaluated with consideration
given to the many risks and uncertainties that could cause actual
results and events to differ materially from those in the
forward-looking statements including those risks set forth in our
periodic filings with the Securities and Exchange Commission. New
risks emerge from time to time. It is not possible for management
to predict all such risk factors or to assess the impact of such risks
on our business. Accordingly, we undertake no obligation to
publicly update or revise any forward-looking statements, whether as a
result of new information, future events, or otherwise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140724005094/en/
Ryder System, Inc.
Cindy Haas, 305-500-4526
Cindy_Haas@Ryder.com
or
Jonathan Mayor, 305-500-3161
Jonathan_C_Mayor@Ryder.com